What is Audit in Localo?

Every active profile receives an Audit Score from 0 to 100%. Localo performs 17 automated checks and uses the results to provide recommendations organized by priority.

Instead of analyzing your profile yourself, you can quickly move from identifying a problem to taking a specific action.

Audit is available for profiles with Optimization enabled. If Optimization is not yet active for a Google Business Profile, enable it first:

Then go to → Audit

It is best to check Audit after setting up your monitored keywords, as they are taken into account in part of the analysis.

This does not mean that Audit only checks elements related to keywords. It also analyzes other areas of your Google Business Profile and its online presence.

When you add or remove monitored keywords, Localo automatically runs the Audit again to take these changes into account.

Every active profile receives an Audit Score from 0 to 100%.

Audit performs 17 automated checks covering areas such as your business name, address, primary and additional categories, opening hours, business description, photos, reviews, social media links, and your position compared with local competitors.

The results of these checks contribute to your Audit Score from 0 to 100%, which helps you quickly assess the state of the analyzed elements of your profile.

Audit analyzes the same main areas, but recommendations are tailored to each individual Google Business Profile. They may take into account the profile's data, monitored keywords and, where applicable, local competitor data.

Localo's methodology uses insights from an analysis of 16,098 local Google Business Profiles to determine the importance of selected elements for local visibility.

Individual checks do not necessarily have the same impact on the final score.

That is why an Audit Score of 72% does not simply mean that 72% of the checks have been passed.

Where applicable, Audit also compares your profile with 5 strong local competitors. This helps you understand not only what is worth improving, but also how your profile compares with other local businesses.

Audit does more than show you a list of elements to check. It also helps you determine what to do first, why it matters, and where to make the change.

Start with your current Audit Score to quickly assess the state of your profile. Then move on to the recommendations that require action.

Localo organizes Audit results by priority:

These priorities help you determine the order of your work, so you immediately know which actions to start with.

Each recommendation helps answer two key questions:

👉 What should I change?
👉 Why should I change it?

For selected recommendations, you will also see a comparison with local competitors, for example:

Each recommendation shows you where you can take the appropriate action.

Depending on the recommendation, you may be able to make the change in Localo or directly in Google. If the action needs to be completed outside Localo, you will be directed to the appropriate place.

Where competitor comparison is relevant to a particular check, Localo compares your profile with 5 strong local competitors.

For example, instead of simply telling you that you should get more reviews, Audit can show you how your number of reviews compares with the average among the analyzed competitors.

This makes it easier to understand why Localo recommends a specific action and how your profile compares with the local market.

Not every check requires competitor data. That is why competitor benchmarks only appear in recommendations where this comparison is relevant.

Localo automatically re-audits your profile every 7 days. You do not need to run it manually.

If you complete a recommended action today, your Audit Score may not change immediately. Localo will take the change into account during the next analysis once the relevant updated data is available.

For changes made to your Google Business Profile, you may need to wait until the updated information is visible in Google.

If you manage multiple Google Business Profiles, the Audit Score displayed on your active profiles list helps you quickly identify the profiles that need attention.

1. Check the Audit Score on your profiles list
​2. Select a profile that needs attention
​3. Start with High Impact recommendations
​4. Complete the recommended action
​5. After the next Audit, check the score and your new priorities

You can also share an Audit with a client without Localo branding or give them access only to Audit so they can follow recommendations and changes in their score over time.

No. The Audit Score does not measure your business's position in Google.

A higher score means that your profile better meets the criteria analyzed by Audit. Localo uses data on factors related to local search results to help prioritize recommendations, but many other factors also affect your business's position in Google.

Therefore, completing a recommendation does not guarantee a ranking increase, and a score of 100% does not mean that your business will rank #1.

See where to find Audit, how to interpret your Audit Score and recommendation priorities, and how to move from analysis to action.

💬 Contact us via the in-app chat.

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