What Youâll Learn From This Article:
How to connect client profiles and set up keyword
How to audit and optimize for local search
How to track rankings and competitors
How to report results and manage reviews
How to use advanced tools to scale your workflow
Step 1: Connect Your First Google Business Profile
To begin, connect at least one clientâs Google Business Profile to Localo. You can do this by simply connecting your email address - Localo will automatically detect all GBPs where youâve been granted manager or admin access.
This unlocks automatic access to:
Ranking and visibility tracking for relevant keywords
Business Profile health audits and optimization suggestions
Review management and publishing tools
Use Workspaces with Subaccounts to organize each client or location separately without cluttering your main dashboard.
Step 2: Set Up Your Keywords
Keywords are the foundation of all tracking, automation, and insights within Localo. Once your Google Business Profile is connected, the next critical step is to define which keywords matter most for your clientâs business.
Start with:
Services offered (e.g. emergency plumber, dog grooming near me)
Local modifiers (e.g. in Austin, Downtown Chicago)
Branded terms if applicable
Keywords power:
Daily tracking in the Position Map Localo measures visibility at multiple location points, allowing you to tailor strategies to improve rankings in specific areas.
Smart Tasks triggered by changes or competitor movements
Insights and suggestions across Localoâs features
Step 3: Run an Audit and Build Your Action Plan
Before you start making changes to a clientâs Google Business Profile, run an Audit. It gives you a clear starting point: what is already working, what needs improvement, and which actions should come first.
Youâll find Audit near the bottom of the left-side menu in the Localo app.
The audit analyzes key Google Business Profile optimization areas, including:
Business name, description, categories, and profile completeness
Reviews, photos, posts, offers, and other profile activity signals
Important optimization opportunities and missing elements
How selected profile elements compare with relevant local competitors
Instead of working through a generic checklist, you receive an overall Audit Score from 0 to 100% and clear recommendations organized by priority:
Red - high-priority issues to address first
Orange - areas that need attention
Green - elements that are already in good shape
The Audit is not just a one-time report. It helps you follow a simple workflow: diagnose â prioritize â act â re-check â show progress. This makes it easier to build a transparent plan for the client and demonstrate completed optimization work before ranking improvements are fully visible.
Step 4: Monitor Local Rankings and Competitors
Visit the Position Map and Competitor Activity Tracking to benchmark your clientsâ local performance. Localo provides detailed insights into how well your business is performing in local search results by measuring visibility for specific keywords across a defined area. This helps identify areas for improvement and track progress over time.
These tools allow you to:
View keyword rankings in Maps and local pack results
Track competitor visibility in the same location and category Localo automatically reviews competitor visibility for the same keywords you are tracking, providing a comprehensive view of the competitive landscape in real-time.
Focus on keywords that drive traffic and conversions
Both branded and non-branded terms can be tracked. Rankings update daily for consistent, real-time insights. Itâs important to note that ranking positions on Google can vary significantly depending on the specific location point where the search originates. Localo measures visibility at multiple points within the area, offering a granular view of your local search performance.
Step 5: Set Up Reporting That Proves ROI
Use Growth Statistics and Audit Reports to show measurable SEO impact. Reports include:
Profile views and user actions (calls, directions)
Keyword movement across tracked terms
Review volume and sentiment trends
Reports are visually clear and client-friendly. You can download them or share a live link with your client.
Step 6: Activate Review Management
The Review Manager enables you to:
Track new reviews across all connected profiles
Sort reviews by sentiment
Respond using smart templates or manually
Monitor response times and rating trends
You can also generate a branded QR Poster to collect more customer reviews on-site or via email.
Step 7: Explore Advanced Tools
For high-scale operations or advanced strategy, Localo offers:
Bulk Content Publishing â Schedule updates across multiple profiles
Area Difficulty Analysis â Find untapped zones with lower SEO competition
Citations Manager â Audit and track business listings across directories
AI Agent â Get data-backed keyword and content suggestions instantly
These features support client growth while keeping your operations lean and efficient.