What You’ll Learn From This Article
How to connect client profiles and set up keywords
How to audit and optimize for local search
How to track rankings and competitors
How to report results and manage reviews
How to use advanced tools to scale your workflow
Step 1: Connect Your First Google Business Profile
To begin, connect at least one client’s Google Business Profile to Localo. You can do this by simply connecting your email address—Localo will automatically detect all GBPs where you’ve been granted manager or admin access.
This unlocks automatic access to:
Ranking and visibility tracking for relevant keywords
Business Profile health audits and optimization suggestions
Review management and publishing tools
Use Workspaces with Subaccounts to organize each client or location separately without cluttering your main dashboard.
Step 2: Set Up Your Keywords
Keywords are the foundation of all tracking, automation, and insights within Localo. Once your Google Business Profile is connected, the next critical step is to define which keywords matter most for your client’s business.
Start with:
Services offered (e.g. emergency plumber, dog grooming near me)
Local modifiers (e.g. in Austin, Downtown Chicago)
Branded terms if applicable
Keywords power:
Daily tracking in the Position Map
Smart Tasks triggered by changes or competitor movements
Insights and suggestions across Localo’s features
Use Research Mode to discover local keyword ideas based on real search behavior and competition levels.
Step 3: Run a Quick Audit
Inside the Localo app, you’ll find the Audit section—it’s the first item from the bottom in the left-side menu.
The audit provides a focused analysis of your client’s:
Business name
Description
Categories
And more...
You’ll also see keyword strength indicators based on what’s present (or missing) in the GBP, as well as a breakdown of the main business categories used by local competitors.
Step 4: Monitor Local Rankings and Competitors
Visit the Position Map and Competitor Activity Tracking to benchmark your clients’ local performance.
These tools allow you to:
View keyword rankings in Maps and local pack results
Track competitor visibility in the same location and category
Focus on keywords that drive traffic and conversions
Both branded and non-branded terms can be tracked. Rankings update daily for consistent, real-time insights.
Step 5: Set Up Reporting That Proves ROI
Use Growth Statistics and Audit Reports to show measurable SEO impact. Reports include:
Profile views and user actions (calls, directions)
Keyword movement across tracked terms
Review volume and sentiment trends
Reports are visually clear and client-friendly. You can download them or share a live link with your client.
Step 6: Activate Review Management
The Review Manager enables you to:
Track new reviews across all connected profiles
Sort reviews by sentiment
Respond using smart templates or manually
Monitor response times and rating trends
You can also generate a branded QR Poster to collect more customer reviews on-site or via email.
Step 7: Explore Advanced Tools
For high-scale operations or advanced strategy, Localo offers:
Bulk Content Publishing – Schedule updates across multiple profiles
Area Difficulty Analysis – Find untapped zones with lower SEO competition
Citations Manager – Audit and track business listings across directories
AI Agent – Get data-backed keyword and content suggestions instantly
These features support client growth while keeping your operations lean and efficient.
Start Automating, Start Scaling
Localo was designed with your SEO workflow in mind—from audits to rankings to reporting. These first steps will help you deliver fast results and build repeatable systems for every client.
Need help getting set up?
📩 Email us at: [email protected]