After reading this article, you will learn:
What Brand Voice is in Localo and what it includes
How Localo creates Brand Voice and where to find it
What Brand Voice affects and how to edit or regenerate it
What happens to the previous Content Style
1 - What is Brand Voice?
Brand Voice tells Localo how to create content that fits your business. It brings together the key information about your business:
who you are, what you offer,
who you serve,
what makes you stand out, and how you communicate.
Localo creates your Brand Voice automatically based on information about your business available online. It then uses it to personalize AI-generated content in Localo.
You can review and edit your Brand Voice at any time.
Brand Voice replaces Localo AI’s previous Content Style. Instead of using only a few tone settings, Localo now uses a more complete understanding of your business to create content that feels relevant and specific to your brand.
Brand Voice replaces Localo AI’s previous Content Style by turning a few tone settings into a complete profile, so your content reflects your real business instead of sounding generic.
2 - What does Brand Voice include?
Brand Voice has six sections:
Section | What it defines |
Who you are | The most important information about your business and its character |
How you sound | Your tone and communication style |
What makes you stand out | Your strengths and differentiators compared with competitors |
What you offer | The services and products your content can refer to |
Who you serve | The customers your communication is aimed at |
Where you operate | Your region and service area |
3 - How does Localo create Brand Voice?
Brand Voice is generated automatically for every active business profile in Localo - you do not need to configure anything manually. Localo scans your entire online presence: your Google Business Profile, website, social media, as well as reviews and mentions on external websites. It also takes your region, industry, and competitors into account.
Each business profile has its own separate Brand Voice. If you manage profiles for multiple clients in Localo, each one receives its own voice - 10 profiles means 10 different voices, not a single template. Content is also created in the profile’s language, so it sounds natural and local rather than like a translation.
4 - Where can I find Brand Voice?
Open the selected business profile, then go to:
Business Profile → Manage (top-right corner) → Brand Voice
5 - What does Brand Voice affect?
Every piece of AI-generated content in Localo follows your Brand Voice, including:
Google Business Profile posts
Review responses
Business descriptions
Offers
Content created by the AI Agent
Editing and regenerating
You can manually edit any section at any time - this is the fastest way to make small changes or add more detail.
Regenerating the entire profile is intentionally limited: you can generate it automatically once per quarter. A newly generated Brand Voice is usually very good right away, so save regeneration for major business changes, such as a rebrand, a new offering, or a different target audience. For smaller updates, edit the relevant sections instead.
6 - What happens to the previous Localo AI Content Style?
Brand Voice completely replaces this feature, also known as the AI writing style. You do not need to transfer anything or set everything up again - the profile has been generated automatically for your active business profiles.
If you had previously configured your content style, its key elements have been incorporated into the Brand Voice in most cases. The new profile is not a word-for-word copy of the previous settings - instead, it interprets and reformulates them. However, it should retain the same, or a very similar, communication style.
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