1 - What is the Photo Planer feature?

The Photo Planner feature will allow you to easily schedule Google Business Profile photos, thanks to which your content will be updated regularly and efficiently. In Localo, you can now publish up to 20 images at once and allow them to be published automatically, which will undoubtedly save a lot of your time.

2 - How to use it in Localo?

Photos can be planned in two ways:

1.1 Fully automatically - upload your photos and our algorithm will plan them for you based on the activity of your competitors:

In the chosen section, you can upload your photos (1) You can easily upload your chosen photos by dragging and dropping them:

And see the photos that have already scheduled under section (2) or published under section (3).

1.2 Manually scheduling photos - you can choose the time, date, and quantity of photos to be planned.

After uploading your photos (1)

Swap the switch to see available option (2)

Then you can choose:

how many photos do you want to upload at once
the frequency
the time when photos are to be uploaded

The job of scheduling is done!

3 - What is the Picture Topicality ?

Picture topicality refers to the relevance and topic or subject of what the picture is representing. In the context of search engine algorithms and image recognition technology (Google Lens), picture topicality assesses how well an image matches the content or context it is associated with.

Picture topicality is important for search engine optimization (SEO) and image recognition purposes. When using images within Google Business Profile, it's essential to carefully select and optimize images that align with the content and accurately represent the topic you want to convey. By providing relevant and contextually appropriate images, you increase the chances of improving user engagement, search visibility, and overall user experience.

Picture Topicality is checked on 3 levels:

Green - the best possible match - can be difficult to attach but worth pursuing:

2. Orange - comply with some topicality algorithm:

3. Red - not detected as relevant in regard to the keywords you're targeting - might not disqualify the picture from publishing - for instance, you are trying to introduce new things to your profile or address an event that might not be associated with your business in the past.

BUT REMEMBER! - Even if the topicality of the photo is evaluated as low, but in your opinion the photo should be published and represents the activity of your location, add it.

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