After reading this article you will find out:
Why are Google Reviews important?
How to monitor and manage reviews using Localo?
1 - Why are Google Reviews important?
Google reviews are a powerful tool that businesses can use to their advantage. They are displayed in Google search results and Google Maps, and they can influence the purchasing decisions of potential customers. The main benefits of reviews are:
Increased credibility - Positive Google reviews help businesses build trust and credibility with potential customers. Customers are more likely to trust businesses that have many positive reviews.
Improved search engine visibility - Google reviews are a ranking factor in local search results. This means that businesses with a lot of positive reviews will be displayed higher in search results.
More traffic - Businesses that appear higher in search results typically generate more traffic to their website.
Higher conversion rate - Customers who read positive reviews are more likely to make a purchase.
Valuable feedback - Google reviews can be a valuable source of feedback for businesses. Businesses can use this information to improve their products and services.
That is why we should encourage customers to leave reviews and respond to all reviews in order to build a positive image of their company.
2 - How to monitor and manage reviews using Localo?
Thanks to the Google Review Management tool in Localo you can view your opinions and make a quick response through prepared templates. This is our first step towards our fully automatic responses.
Go to the ''Reputation'' and then to the ''Reviews'' section:👇
In one place you can see all your reviews(1) - those you have already replied to (2), but also new ones you have not yet replied to (3). In the last section (4), you can see which reviews have been removed by Google in order to ask the customer to leave a review again or to appeal Google's decision.
Two ways of adding replies:👇
Create custom reply - write your own reply or choose one of your templates for this kind of a review.
You can create all templates for all reviews (from one-star review to five-star review) in advance here:
All templates will be used as the basis for responses to reviews - from one-star to five-star reviews. Once you have created these templates, you will find them in the suggestions when responding to reviews using the ''Create custom reply''.
2. Let's begin - add a quick reply with the help of AI
NOTE: You can edit all AI suggestions!
With the Google Review Management tool in Localo you can track and reply to all reviews up to speed and provide professional customer approach.
Get familiar also with our video about our Google Review Management in Localo:👇
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