After reading this article you will find out:
Why are Google Reviews important?
How to monitor and manage reviews using Localo?
How Localo’s Tone & Voice settings shape your replies
1 - Why are Google Reviews important?
Google reviews are a powerful tool that businesses can use to their advantage. They are displayed in Google search results and Google Maps, and they can influence the purchasing decisions of potential customers.
The main benefits of reviews are:
Increased credibility – Positive Google reviews help businesses build trust and credibility with potential customers. Customers are more likely to trust businesses that have many positive reviews.
Improved search engine visibility – Google reviews are a ranking factor in local search results. This means that businesses with a lot of positive reviews will be displayed higher in search results.
More traffic – Businesses that appear higher in search results typically generate more traffic to their website.
Higher conversion rate – Customers who read positive reviews are more likely to make a purchase.
Valuable feedback – Google reviews can be a valuable source of feedback for businesses. Businesses can use this information to improve their products and services.
That is why we should encourage customers to leave reviews and respond to all reviews in order to build a positive image of their company.
2 - How to monitor and manage reviews using Localo?
Thanks to the Google Review Management tool in Localo, you can view your opinions and make a quick response through prepared templates. This is our first step towards fully automatic responses.
Go to the Reputation section and click on Reviews:👇
In one place you can see:
All your reviews
Those you have already replied to
New ones you have not yet replied to
Reviews removed by Google
This allows you to take action on every review efficiently.
Two ways of adding replies to reviews 👇
1. Create a custom reply
Write your own message or use a predefined template tailored to different review types.
You can prepare templates for all types of reviews (from 1-star to 5-star) here:
Once saved, these templates will appear as suggestions when responding manually via the "Create custom reply" button.
2. Let AI do the work for you
Click on “Let’s begin” and Localo's AI will generate a suggested response based on the content and tone of the customer review.
You can always edit the AI’s response before publishing.
📣 How Localo’s Tone & Voice shapes your review replies
Localo doesn’t just help you reply to reviews quickly—we help you reply in a way that builds trust and reflects your business's personality. Whether you're using our AI-generated suggestions or saved templates, each message follows Localo’s unique communication guidelines to ensure consistency, professionalism, and warmth.
Here’s what that means for your review replies:
Friendly, natural tone – Replies sound like they come from a real person, not a robot. We avoid stiff, formal language unless the situation requires it.
Empathy and clarity – Especially when replying to negative reviews, the tone stays respectful and constructive, using clear language to show willingness to resolve the issue.
Smart use of personalization – Templates and AI use smart tags like
{{Name}}and{{Owner name}}to keep things personal.Encouraging and brand-aligned – Calls to action and responses reflect your business values and customer service attitude.
Example: When responding to a 1-star review, Localo’s AI may use a more formal tone like “Sir/Madam,” acknowledge the customer’s frustration, and offer to make things right—because your reputation is worth protecting.
You can adjust these AI settings directly in your profile settings, choosing how the AI replies for each location or client.
By maintaining consistency in tone, you not only save time—you also build a recognizable brand voice across every review.
With the Google Review Management tool in Localo, you can stay on top of your online reputation and respond to reviews in a quick, professional, and consistent way.
🎥 Watch our video tutorial:
How to use the AI review reply generator in Localo (video)
Do you have more questions?
Reach out to us via in-app chat or email us at [email protected]