After reading this article, you will learn:
What Model Context Protocol (MCP) is
How to use Localo data inside AI chats
How Localo MCP integrations work
What limitations currently apply to MCP in Localo
How to connect Localo with AI tools
1 - What is Model Context Protocol (MCP)?
Model Context Protocol (MCP) is a standard that allows AI tools such as ChatGPT or Claude to securely connect with external applications like Localo.
It creates a controlled connection between AI and your Localo account, allowing the AI assistant to access selected information through authorized access.
MCP defines:
what data can be accessed
which actions are allowed
how the connection stays secure
Thanks to MCP, Localo data can be used directly inside AI conversations.
2 - How to use Localo data and MCP Integrations?
MCP helps AI tools work more effectively with business applications and real-time data.
After connecting Localo with ChatGPT or Claude, you can use AI to:
analyze keyword rankings
compare GBP visibility with competitors
review SEO performance trends
generate summaries and reports
speed up repetitive SEO analysis tasks
Instead of manually checking different sections of Localo, you can work directly from AI chat using your Localo data.
2.21 Practical use of Localo data in AI chats
Once you connect Localo with an AI tool, you can analyze local SEO data, compare different Google Business Profiles, and combine Localo insights with other marketing data.
Area of analysis | Example prompt | What you can learn |
Local SEO vs. website SEO | “For which keywords does my website rank well, while my Google Business Profile has low visibility?” | Whether your website SEO and Google Maps visibility support each other |
Multiple location comparison | “Which of my locations has the highest visibility?” | Which Google Business Profiles perform best and which need attention |
Businesses in the same industry | “Compare the visibility of five restaurants in this city.” | Which businesses dominate local results and for which keywords |
Competitor analysis | “For which keywords are my competitors more visible than I am?” | Where competitors have an advantage and where new opportunities may exist |
Changes over time | “Which keywords improved the most over the last month?” | The biggest increases, drops, and visibility changes |
Geographic area analysis | “Show me the areas where my rankings have dropped.” | In which parts of the city your visibility is weakest |
Action priorities | “Which location should I optimize first?” | Where to start and which actions should be prioritized |
Reporting | “Prepare a short local SEO summary for my client.” | Key results, issues, and recommendations in one response |
AI helps you analyze and compare data available in Localo. It does not automatically publish content or make changes to your Google Business Profiles.
3 - MCP limitation in the Localo app
Currently, there are two main limitations when using MCP with Localo:
For example, actions such as editing your business profile, publishing posts or replying to reviews, must still be done directly inside the Localo app.
4 - Claude Connector
You can follow the video tutorial or screenshots below step by step.
📽️ Video how to connect Localo MCP with Claude:
4.1 Find MCP in Localo ''Settings''
Open the Localo settings section and locate MCP :
4.2 Log in to your Claude account
❗Please note: Only the organization owner can add a custom connector in Claude.
4.3 Go to ''Settings''
Open the Claude settings panel :
4.4 Click on ''Connectors'' and then ''Add custom connector''
4.5. Fill in all necessary information
You will need:
Connector Name
MCP Server URL
OAuth Client ID
Copy the values from Localo and paste them into Claude :
Click Create Token in Localo :
Enter the token name and click Create :
Copy it :
Then paste it into the OAuth Client Secret field (4) in Claude.
Once all information is completed, add the connector.
After successful connection, the connector will appear in Claude settings :
You can now start using Localo data directly inside Claude chats.
5 - ChatGPT Connector
You can follow the video tutorial or screenshots below step by step.
📽️ Video how to connect Localo MCP with ChatGPT:
5.1 In ChatGPT, go to Settings
5.2 Open “Apps” and “Advanced settings”
5.3 Enable “Developer mode”
💡 Developer mode is required to allow external MCP connections inside ChatGPT.
After enabling Developer mode, return to Settings in Localo.
5.4 In Localo, find MCP in Settings
5.5 Create Token and give it a name
💡 Copy and save the token immediately — it will not be displayed again !
Your token works like a secure access key and can be revoked at any time.
5.6 Add Localo MCP to ChatGPT
Go to advance settings (please note that this section is available only if the MCP is filled out)
Fill in the following fields:
Name (example: Localo)
MCP Server URL (https://api.localo.com/api/mcp)
OAuth Client ID (from your Localo account)
OAuth Client Secret (from your Localo account)
Ad. 2 - MCP Server URL
You can copy the MCP Server URL from Localo.
Ad. 3 - OAuth Client ID
Copy the Organization ID from Localo :
Ad. 4 - OAuth Client Secret
Paste the token created earlier.
5.7 Final activation
Approve the connection and continue.
❗Please note: In some cases, ChatGPT may temporarily crash during setup because the feature is still experimental. If this happens, refresh the page and try again.
5.8 Confirming the connection
Once everything is configured correctly, you will see Localo listed in:
Settings → Apps
Please make sure the Localo extension is enabled in the chat search window.
Do you need additional help?
💬 Contact us via the in-app chat
📩 Or email us at [email protected] - we’re happy to help.