After reading this article, you'll learn:
What Local Business Schema (Schema Markup) is
Why it's important for local SEO
How to generate it with Localo
How to add it to your website
How to verify that it's working correctly
1 - What is Local Business Schema?
Local Business Schema is one of the easiest ways to help search engines understand your business and connect your website with your Google Business Profile.
Local Business Schema (also called Schema Markup, Structured Data, or Schema.org LocalBusiness) is a JSON-LD script added to your website.
It helps search engines understand important information about your business, including:
Business name
Address
Phone number
Opening hours
Website
Business category
Geographic coordinates
📄 To learn about the standard behind structured data, read the Schema.org documentation: link.
2 - Why is it important?
Schema Markup helps search engines understand your business more accurately and connect the information on your website with your Google Business Profile.
Think of it as a digital business card in a language Google understands.
It can help Google:
Better understand your business information
Connect your website with your Google Business Profile
Improve data consistency across Google Search
Better interpret your website for search features and AI-powered experiences
Adding Schema Markup can also make your website eligible for rich snippets (also called rich results) in Google Search, allowing additional business information to appear directly in search results, here is an exemple :
💡 Rich results aren't guaranteed, but correctly implemented structured data is required to become eligible for them.
Local Business Schema does not directly improve rankings. Instead, it helps search engines understand your business, making it an important part of technical SEO.
🔗 For more information, see Google's documentation about Local Business structured data: link
3 - How can I use Local Business Schema with Localo?
Localo offers two simple ways to use Local Business Schema.
3.1 Using Localo.site
If you're using Localo.site, your website already includes Local Business Schema.
The schema is automatically:
generated,
added to your website,
updated whenever your business information changes.
You don't need to copy or maintain any code.
Localo.site settings example:
3.2 Using your own website
If you already have your own website, you can generate a ready-to-use JSON-LD script with Localo. The Free Local Business Schema Generator is available to everyone at no cost.
Simply search for your business, copy the generated JSON-LD script, and add it to your website.
Open
Search for your business.
Select the correct business profile.
Copy the generated JSON-LD script.
Add it to your website.
4 - Add the Schema to your website
Copy the generated script and add it to your website following the instructions provided by your website platform or developer.
The script should be placed in the <body> section of your website.
If you don't have direct access to your website's code, you can:
ask your web developer to add the script,
use your CMS's custom code section,
follow your website platform's instructions for adding custom scripts to the <body> section.
💡 Localo generates the Schema Markup as a JSON-LD script, Google's recommended format for structured data.
5 - Verify your Schema
Before publishing, it's a good idea to verify that your Schema Markup has been implemented correctly.
Use the Schema Markup Validator to check whether your structured data is valid and free of errors : validator.schema.org
📽️ Localo Video Tutorial
Watch how to generate Local Business Schema, add it to your website, and verify that your implementation is correct.
Do you have additional questions?
💬 Contact us via the in-app chat.
📩 Or email us at [email protected].