What is the difference between Monitoring and Optimization slots?

After reading this article, you’ll learn:

What the difference between Monitoring and Optimization in Localo is
Which features are available with Monitoring
What additional features Optimization provides
How to manage Optimization for your Google Business Profiles

1 - What’s the difference between Monitoring and Optimization?

Google Business Profiles added to Localo can be monitored or have Optimization enabled in addition to Monitoring.

The simplest way to think about it is:

Monitoring → lets you track your profile’s visibility and performance
Optimization → includes Monitoring and adds tools that help you analyze your profile, prioritize improvements, and plan your next actions

Optimization doesn’t replace Monitoring — it extends it with additional features.

💡 With the Single Business plan, Optimization is always enabled for the profile. With PRO plans, you can enable Optimization for half of your profiles.

2 - What does Monitoring include?

Monitoring helps you track the visibility and performance of your Google Business Profile. For a monitored profile, you can:

track rankings for selected keywords
analyze your business’s visibility on the map
check statistics
create and manage content

This allows you to see how your profile’s performance and visibility in local search results change over time.

Here’s an example of the menu for a profile with Monitoring:

3 - What additional features does Optimization provide?

Optimization includes all Monitoring features and adds tools that help you identify what should be improved and which actions to prioritize.

With Optimization enabled, you also get access to:

Audit, with recommendations and prioritized actions
Tasks, which help you plan your work on the profile
AI Agent, which supports you in optimizing the profile
Business Directory Management, which helps you manage your business’s presence across directories

Here’s an example of the menu for a profile with Optimization enabled:

💡 Learn more about profile analysis and recommendations in What is Audit in Localo?

4 - Monitoring vs. Optimization — quick comparison

Feature	Monitoring	Optimization
Keyword rank tracking	✅	✅
Map visibility analysis	✅	✅
Statistics	✅	✅
Content creation and management	✅	✅
Audit and recommendations	❌	✅
Tasks and action priorities	❌	✅
AI Agent	❌	✅
Business Directory Management	❌	✅

5 - How can you use Optimization when managing multiple profiles?

If you manage multiple profiles, you can use Optimization to analyze and plan actions for a selected profile. You can then continue tracking its performance with Monitoring and use Optimization for another profile once a slot becomes available.

For example:

💡 This allows you to work on different profiles with Optimization and then continue tracking their performance with Monitoring.

6 - When can I move Optimization to another profile?

With PRO plans, you can decide which profiles use Optimization. If you have an available Optimization slot, you can enable it for a selected profile immediately.

❗ If you want to free up a slot currently used by another profile, keep in mind that disabling Optimization takes effect from the next billing period. You can use the freed slot for another profile once that change takes effect.

💡 The number of profiles for which you can enable Optimization depends on your plan. See What plans are available in Localo? for details.

Need more help?

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📩 Or email us at [email protected].