Localo API/MCP | Localo - Knowledge Panel

After reading this article, you will learn:

What Model Context Protocol (MCP) is
Why MCP can be useful in Localo
What limitations currently apply to MCP
How to connect Localo with Claude
How to connect Localo with ChatGPT
How to use Localo data inside AI chats

1 - What is Model Context Protocol (MCP)?

Model Context Protocol (MCP) is a standard that allows AI tools such as ChatGPT or Claude to securely connect with external applications like Localo.

It creates a controlled connection between AI and your Localo account, allowing the AI assistant to access selected information through authorized access.

MCP defines:

what data can be accessed
which actions are allowed
how the connection stays secure

Thanks to MCP, Localo data can be used directly inside AI conversations.

2 - Why does MCP exist?

MCP helps AI tools work more effectively with business applications and real-time data.

After connecting Localo with ChatGPT or Claude, you can use AI to:

analyze keyword rankings
compare GBP visibility with competitors
review SEO performance trends
generate summaries and reports
speed up repetitive SEO analysis tasks

Instead of manually checking different sections of Localo, you can work directly from AI chat using your Localo data.

3 - MCP limitation in the Localo app

Currently, there are two main limitations when using MCP with Localo:

you cannot access the Billing section or manage subscription plans
AI tools connected through MCP cannot publish changes directly to Google Business Profile

For example, actions such as editing your business profile, publishing posts or replying to reviews, must still be done directly inside the Localo app.

4 - Claude Connector

4.1 Find API/MCP in Localo ''Settings''

Open the Localo settings section and locate API / MCP :

4.2 Log in to your Claude account

❗Please note: Only the organization owner can add a custom connector in Claude.

4.3 Go to ''Settings''

Open the Claude settings panel :

4.4 Click on ''Connectors'' and then ''Add custom connector''

4.5. Fill in all necessary information

You will need:

Connector Name
MCP Server URL
OAuth Client ID

Copy the values from Localo and paste them into Claude :

Click Create Token in Localo :

Enter the token name and click Create :

Copy it :

Then paste it into the OAuth Client Secret field in Claude.

Once all information is completed, add the connector.

After successful connection, the connector will appear in Claude settings :

You can now start using Localo data directly inside Claude chats :

Example:

5 - ChatGPT Connector

You can follow the video tutorial or screenshots below step by step.

📽️ Video how to connect Localo MCP with ChatGPT:

5.1 In ChatGPT, go to Settings

5.2 Open “Apps” and “Advanced settings”

5.3 Enable “Developer mode”

💡 Developer mode is required to allow external MCP connections inside ChatGPT.

After enabling Developer mode, return to Settings in Localo.

5.4 In Localo, find API / MCP in Settings

5.5 Create Token and give it a name

💡 Copy and save the token immediately — it will not be displayed again !

Your token works like a secure access key and can be revoked at any time.

5.6 Add Localo MCP to ChatGPT

Go to advance settings (please note that this section is available only if the MCP is filled out)

Fill in the following fields:

Name (example: Localo)
MCP Server URL (https://api.localo.com/api/mcp)
OAuth Client ID (from your Localo account)
OAuth Client Secret (from your Localo account)

Ad. 2 - MCP Server URL

You can copy the MCP Server URL from Localo.

Ad. 3 - OAuth Client ID

Copy the Organization ID from Localo :

Ad. 4 - OAuth Client Secret

Paste the token created earlier.

5.7 Final activation

Approve the connection and continue.

❗Please note: In some cases, ChatGPT may temporarily crash during setup because the feature is still experimental. If this happens, refresh the page and try again.