Once you’ve completed an audit in Localo, the next and most important step is implementation. Localo doesn’t just highlight what’s missing or underperforming—it gives you a clear path to boost your local SEO. Here's how to turn your audit results into real-world visibility improvements.
1. Start With the Highest-Impact Fixes
Localo audit suggestions are prioritized to make it easier for you to act on what matters most. Focus on:
Business name — If Localo flags it as too long or lacking keywords, shorten it and include your most relevant search term (but keep it natural and compliant with Google’s guidelines).
Business description — Use the AI-generated version as-is or fine-tune it. It’s already optimized for local keywords, which increases discovery chances.
Primary category — If the audit suggests a better one based on top-ranking competitors, change it. This directly affects your visibility in category-driven searches.
💡 These top changes typically have the fastest impact on your profile's search appearance.
2. Avoid Making Too Many Changes at Once
While it's tempting to apply all suggested improvements in one go, this can raise red flags with Google. Too many edits made at once—especially to high-impact fields like your business name, categories, or contact info—may lead to your Google Business Profile being temporarily suspended for verification.
To stay safe:
Spread your optimization tasks over a few days
Start with foundational elements (like categories and description)
Leave more sensitive fields (like name or address) for separate days
Monitor your profile after each update
This staggered approach ensures changes appear organic and minimizes the risk of triggering Google’s security protocols.
3. Use AI-Powered Tools for Efficiency
The audit isn’t just a checklist—it’s packed with automation:
Instantly apply optimized descriptions created by AI
Get auto-suggested keywords for posts and titles
See ready-to-use post ideas with smart publishing times
Using these tools removes guesswork and saves hours of manual research.
4. Apply Category Recommendations Thoughtfully
Categories influence where and when you show up on Google Maps.
Add the suggested secondary categories that align with your services
Don’t overload your profile—Google penalizes irrelevant tags
Review competitors listed in the audit to validate new category options
5. Fix Visibility Blockers
Audit results may uncover areas limiting your reach, such as:
Missing business hours
Lack of photos
Sparse review activity
Infrequent posts
To fix them:
Update your hours based on heatmap insights—be open when competitors aren’t
Encourage reviews (and reply to them!)
Add fresh photos regularly (exterior, interior, team)
Post weekly using Localo’s topic suggestions
Consistency builds trust and improves ranking over time.
6. Track Competitor Movements
Localo shows how your top competitors perform and update their profiles.
Take action by:
Emulating what’s working for them (e.g., photo types, categories)
Identifying gaps you can exploit—like publishing when they’re inactive
7. Make Audit Review a Routine
Local SEO is dynamic—rankings shift based on market activity. Here’s a cadence to follow:
Task | Frequency |
Run an audit | Every 2–4 weeks |
Update posts/photos | Weekly |
Refresh business description | Monthly |
Monitor category shifts | Quarterly |
8. Who Should Implement These Actions?
Business Owners: You can do most actions directly in your Google Business Profile, no technical skills needed
Freelancers or Agencies: Use the audit as a performance tracker and implementation checklist for each client
Teams: Divide audit sections among team members to tackle improvements faster
Final Tip: Stay Consistent
Even if you fix everything at once, staying active is key. Google favors consistent, trustworthy businesses. Use Localo to stay on top of trends, content freshness, and competitive shifts.
🔄 Didn’t Read the Audit Guide Yet?
Check out the foundational article that explains what the audit shows and how to interpret each section:
👉 What Is an Audit in Localo and How to Read It?
🎥 Related Video
Want to see this process in action? Watch this step-by-step video tutorial from Localo:
▶️ Google Business Profile Audit: Find What's Killing Your Local Rankings
💬 Need Help or Have Questions?
Our support team is here to assist you with audit findings, Google Business Profile updates, or anything related to Localo.
📩 Contact us anytime at: [email protected]