Localo’s audit is your local SEO co-pilot—an automated, intelligent review of your Google Business Profile designed to help you show up more often and in the right places on Google Maps. Whether you're a business owner, a freelancer, or a local SEO pro, the audit gives you step-by-step guidance to improve your profile based on what actually works in your area.
1. What Does the Audit Analyze?
The Localo audit examines key areas of your business profile and suggests practical improvements based on performance data, search trends, and competitor benchmarks. It includes:
Business name optimization with keyword analysis
AI-enhanced business description suggestions
Category strategy based on top competitors
Visibility score & local keyword rankings
Profile completeness checks
Competitor comparisons and activity tracking
All suggestions are designed to be actionable—no SEO expertise required.
2. Key Audit Sections (What You’ll See)
2.1 Business Name: Keep It Short, Relevant, and Keyword-Rich
Your business name plays a key role in how your profile ranks. The audit checks your name length, keyword strength, and relevance to search intent.
If your name is too long, Localo will prompt you to shorten it by removing non-essential words. You’ll also see which keywords carry the most local value and whether they appear in your title.
Why it matters: Google weighs business titles heavily. Including strong keywords can boost visibility—but overloading it may hurt rankings. Localo finds the balance for you.
2.2 Business Description: Instantly Optimize with AI Assistance
Writing a great business description is no longer a guessing game. Localo’s audit now includes an AI-powered tool that generates a ready-to-use description based on your services, top keywords, and best practices.
The AI considers your industry, location, and target keywords
You can review, edit, or use the description immediately
Keyword density and relevance are automatically scored
Why it matters: A high-quality description can boost your chances of ranking for “discovery searches” (when people don’t search by name). With Localo AI, it's faster and more effective than writing manually.
2.3 Business Category: Main Category + Competitor-Inspired Suggestions
Choosing the right primary business category is essential for visibility. Localo’s audit confirms your current main category and recommends:
A better-fitting primary category if yours is too generic or off-target
Additional relevant categories based on what top-performing competitors are using
Why it matters: The right categories determine which local searches you appear in. Adding accurate secondary categories (without overdoing it) can help you rank for a broader range of relevant keywords.
2.4 Bonus: Review of Business Hours, Reviews, and Content
In addition to core profile fields, the audit also reviews:
Business Hours – with heatmaps showing your competitors’ open times (so you can find lower-competition windows to stand out)
Reviews & Responses – tips on how many reviews you need and how regularly to reply
Photos & Posts – guidance on visual content quantity and content freshness
Post Suggestions – Localo even recommends keyword-rich post ideas and the best times to publish them
3. Who Should Use the Audit?
Business Owners
Get clear, jargon-free advice on how to show up higher on Google—even if you’re not tech-savvy.
Local SEO Freelancers
Save hours on manual audits. Use Localo to deliver fast, credible insights and actions for your clients.
SEO Specialists at Agencies
Scale your client audits and uncover optimization opportunities that drive results—especially when handling dozens of profiles at once.
4. Final Tip: Make Auditing a Habit
Google rankings shift frequently—competitors change, new businesses appear, and local search trends evolve. Run a Localo audit every 2–4 weeks to stay ahead and catch issues before they affect visibility.
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