The Competitor Action Tracker in Localo is a powerful feature designed to help you monitor your local competition and adjust your strategy with confidence. Whether you're a business owner, a local SEO freelancer, or a specialist managing multiple clients, this tool delivers the insights you need to stay ahead.
1 - What is the Competitors Action Tracker in Localo and where to find it?
You can access the Competitors Action Tracker directly from the main view of your Localo dashboard. It’s divided into two key sections designed to give you clear, actionable insights:
AI Summary Report
This is a personalized overview generated by Localo’s AI. It analyzes your selected competitors and highlights their most impactful changes - helping you focus only on what matters.Competitor Activity Feed
Here you’ll find detailed updates about specific changes in your competitors’ Google Business Profiles. The tracker monitors updates such as:Increases in the number of images or customer reviews
Changes to business categories
Updates in company descriptions
And other significant profile modifications
Recent Change Details (Section 3):
This section provides a detailed overview of the most recent updates made by the competitor- along with how those changes may have influenced their keyword positions in local search.
Pinned Competitors (Section 4):
You can pin businesses that are particularly relevant or competitive, allowing you to keep them easily accessible for faster review.Last Detected Change (Section 5):
This shows the most recent update identified on the competitor’s profile—so you’ll always know how active they are.Average Keyword Position (Section 6):
This metric displays the competitor’s average ranking across all the keywords you’re currently tracking in Localo, giving you a quick snapshot of their visibility in local search.
Together, these sections give you a powerful overview of your competitive landscape, helping you react faster and plan smarter.
2 - How to Use the Competitors Action Tracker to Your Advantage?
The Competitors Action Tracker in Localo helps you stay ahead by continuously monitoring what your local competitors are doing - and why it matters. It eliminates the guesswork, so you can make smarter, faster decisions that drive your Google rankings.
Localo does all the analysis for you - automatically collecting, filtering, and presenting insights. No need for spreadsheets or manual tracking.
Here’s how you can use the Competitors Action Tracker to your advantage:
1. Spot What Competitors Are Doing
Track specific changes made by competitors, such as new images, review boosts, or category updates. These actions often influence their position in local search - and now, you can see them in real time.
2. Understand Their Strategy
By observing the types and timing of updates, you can start to understand patterns. Are they optimizing for seasonality? Testing new descriptions? You’ll gain insight into their local SEO playbook.
3. Monitor Activity as It Happens
With real-time data, you’re alerted as soon as competitors make a change. This allows you to respond quickly and maintain your competitive edge.
4. Learn From Trends Over Time
Compare competitor activity over weeks or months. Identify which changes led to ranking improvements - then apply similar tactics to your own profile.
5. Stay Proactive, Not Reactive
With a clear view of your competitive landscape, you can plan updates, campaigns, and optimizations with confidence, rather than reacting too late.
Check our video about this feature and find out more
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