After reading this article, you will know:
- What is the Competitors Action Tracker in Localo?
- How to use it to your advantage?
1- What is the Competitors Action Tracker in Localo?
Localo Competitors Action Tracker can be found in the main view (1) and contains two main sections:
- AI completion summary: an individually created report based on analysis of your competitors - regarding activity and most significant changes.
- Section with Your competitors' activity: where you will find info on what has changed and in which business. Changes we are currently tracking include the number of images and reviews, changes in categories, changes in company description and much more.
Section (2) will allow you to pin/segregate companies that you might be interested in
Section (3) informs when the latest change has been detected
Section (4) reflects the average position of this business for all keywords you are monitoring in Localo.
2 - How to use it to your advantage?
Competitors Action Tracker enables you to monitor and record the actions and strategies of your business rivals. This tracker can be crucial to maintaining competitive awareness and enabling proactive adjustments to business strategy.
In order to use the Competitors Action Tracker effectively, it is essential to have a clear process for collecting, analysing and acting on the tracked information - here Localo helps and does all the analysis for you.
Here's how Competitors Action Tracker can help:
Identifying Competitor Actions - The tracker records specific actions taken by competitors
Analyzing Strategies - By tracking the sequences and types of moves competitors make, you can infer their strategies and possibly predict future activities.
Real-time Monitoring - Competitors Action Tracker can provide real-time information
Adapting to Trends -Tracking performance over time
Performance Tracking Over Time - long-term data can show how competitors' actions have evolved.
and many more ...
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