1 - What are the new LIVE ranking factors in Google Maps?

Google is updating the search results criteria all the time - some of the changes are very small, some others quite drastic and well noticeable.

It is all to improve the user's experience and provide the best possible search results.

Of course, no one knows how Google's algorithm really works - but based on experience and data analysis, we are able to announce that big change has happened.

It seems that Google has started taking under consideration, so-called: "Live ranking factors." Those are new criteria that will have an influence on your search results - that depends on your current circumstances.

One of the main differences that can be spotted when checking the visibility of the company are the Opening Hours of the business.

When a position in search results is checked during the opening hours of the business, it looks like this: (11 a.m.)

When checking visibility outside business opening hour's, visibility looks as follows:
(11 p.m)

(it is the same business in the same area, ranking for the same keywords)

Alongside opening hours of the business - there seem to be other factors that can affect your current visibility:

road traffic in your area
access to the public transport
in some cases, weather or even air quality

2 - When is the best time to check visibility of your profile?

The Localo app checks the visibility of your Google My Business profile in real time - Localo user sees the results that Google presents in Maps when checking the visibility of the profile. In other words: The results represent the visibility of the profile in Google Maps at the time of the query.

It is best to check the positions of your business when it is operating - such results are the most representative and show the actual visibility of your profile in Google Maps search results.

Do you have more questions?

Contact us via in-app chat.