After reading this article, you will know the following:
- What is the Area Difficulty Index in Localo.
- How to interpleader the information.
1 - What is the Area Difficulty Index in Localo.
The Area Difficulty Index is designed to provide information on how easy or difficult it will be to achieve the desired results in improving the visibility of a location. Localo is checking presents of other companies that rank for chosen keywords with reference to their location (density of competitors) and position in the search results.
For example, it will be much more difficult to improve the visibility of the company in an area that is full of competitors, and there are plenty of companies with much better web presence than your company has.
As an agency or freelancer, you can use it to justify the lack of immediate results in the relevant area of interest - as this area will require more time and effort.
If this option is not enabled for you by default, You can turn it on here:
2 - How to interpleader the information.
Area difficulty in Localo is divided into three categories:
Example of the grid search area with different area difficulty
After clicking on any of the points of the grid that is displaying a search result, You will see 👇
Example of high difficulty area with plenty of direct competitors
Example of an area where improvement will be relatively easy to achieve.
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