After reading this article, You will know:
— Why Business protection is important?
— How it is working in Localo?
— How to enable it?
— Video tutorial.
1—Why Business protection is important?
It is important to know that Google gives the opportunity to the Local Guides community to edit and change details regarding every location that is marked on the map including the Google business profile of our user. Thanks to that Google Maps details are very accurate because can be updated by a wide range of people. However, unsecured profiles are vulnerable to unauthorized edits by competitors or malicious actors, leading to potential misinformation, negative customer experiences, or ranking drops.
Localo’s Profile Protection feature monitors your Google Business Profile for any unauthorized or suggested edits made by external parties. When such edits are detected, they are flagged and sent to Google for review, ensuring that unauthorized changes are reverted promptly and do not become visible to the public.
The downside to this is that dishonest competitor can make some changes to your profile or even shoot it down completely - and that will have a devastating impact on your GBP visibility. Specific examples include unauthorized changes to your business name, incorrect updates to your address or phone number, or even marking your business as permanently closed, all of which can disrupt customer trust and accessibility.
Common use cases include preventing unauthorized edits such as marking your business as closed or altering your NAP details without permission. By maintaining profile integrity, the feature ensures that only authorized edits are reflected, preserving the accuracy and reliability of your business information.
2 - How Business Editing Protection is working in Localo?
We will protect your business profile on Google from negative actions by competitors. Localo ensures real-time defense mechanisms that block and reverse unauthorized edits within minutes, maintaining the consistency and accuracy of your profile.
The system actively tracks edits made by external sources and immediately informs Google to revert unauthorized changes. This ensures that your profile remains accurate and secure, with unauthorized edits being blocked or reversed within minutes.
What does this mean for you?
It means that you can enable special protection for your business profiles on Google in Localo, which will prevent negative actions by your competitors that could cause your business profile position and visibility on Google to drop. With features like Profile Protector and automatic reversals, Localo allows for swift correction of unauthorized changes, safeguarding your business's ranking and credibility.
From now on, no one will be able to:
change title (profile name)
change phone number
change address
mark your location as permanently close
These protections specifically apply to unauthorized external changes and do not block or revert edits made by the logged-in owner or manager of the profile.
3 - How to enable it?
This service is fully automated and will only require form you to connect your google business profile with Localo and turn the switch on.
However, it is important to note that the protection does not block or revert changes made by the logged-in owner or manager of the profile. It only addresses unauthorized or suggested edits made by external parties.
Best Practices for Profile Security
To further safeguard your profile, follow these actionable practices:
Stay Engaged:
Regularly check for updates or edits to your profile.
Respond to customer reviews to demonstrate your active presence.
Keep Your Information Updated:
Frequently update business hours and contact details to ensure accuracy.
Verify consistency across platforms, avoiding discrepancies that might lead Google to enforce changes.
Enable Alerts:
Set up notifications for any profile activity or suspicious edits. Additionally, Localo’s Profile Monitoring Tools offer continuous monitoring and automated analysis of any external edits to your profile, providing detailed audit reports and alerts to keep you informed.
Protection is active
4 - Video tutorial
Have more questions?
🎥 See our short video about Localo Protection
and
Contact us via in-app chat.