Including a Google Map on your website is one of the simplest yet most impactful ways to build trust with visitors, help them find you easily, and even support your local SEO efforts. This guide will walk you through why it matters and how to embed Google Maps on your site step by step.
1 - Why Is Adding a Google Map Important?
A Google Map on your website does more than just look good - it plays a strategic role in attracting and converting customers.
For any business owner, local SEO freelancer, or specialist managing multiple client sites, embedding a Google Map can help in two powerful ways:
It guides customers straight to your door. A map makes it effortless for visitors to get directions, reducing the friction that might stop them from visiting your business. They don’t need to open a separate tab or search again—your contact page does it all.
It strengthens your connection with your Google Business Profile. Embedding a map that links to your Google Business Profile helps create a strong tie between your website and your local listing. This can positively influence your rankings on Google Maps and in local search results, creating a mutual boost for both your site and your GBP.
2 - How to Add a Google Map to Your Website
Adding a Google Map usually takes just a few minutes. You’ll be copying a small piece of code (an iframe) and pasting it into your website’s editor or code. If you work with a web developer or agency, you can easily hand this snippet to them too.
Example
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How to generate a Google map like this and place it on the company's website?
At first, the process is relatively easy and should not cause any problems. The second step is to put a unique code on the website, which may involve some challenges, but you can always get back to the company that created the website for you and ask them to perform this simple and quick task for them - just make sure it is implemented.
1 Step - Find the company's profile on Google Maps
The first step is to open Google Maps platform and search for the company profile and map you want to include on your website.
2 Step - Click share
3 Step - Click embed a map
4 Step - Select the size and click Copy HTML code
5 Step - Embed the code on the website to add Google map, and you're done!
Now the most critical step in the whole process. You need to embed the copied HTML code into the code of your web page. In this case, we suggest you contact the people who created your website or a marketing agency. They will implement it on your website in no time, and your company profile will be visible along with a map, just like the one below.
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