After reading this article, You will know:
What Google Posts are ?
How to create posts : manually or 👉 with the help of Localo AI
How to use the Post Scheduling feature in Localo ?
How does Calendar view of all posts look like?
1 - What are Google Posts?
Google Posts is a space for the creation and publication of short (limit of 1500 characters) content that is relevant to your company.
Publishing posts on your company's Google profile makes your company stand out from the competition and makes your company profile look much better. In addition to this, parts of the content from the posts can sometimes appear in Google searches and thus additionally attract new customers to your company.
2 - How to use Post Scheduling feature in Localo?
The first step is to make sure you business profile for which you intended to post is linked with our Localo via Google:
Once that is sorted you can start scheduling your posts.
Step 1 - If you also want this post to be published on your Facebook business profile, please choose this option.
Step 2 (Photo) - Is an essential part of every post - it is optional but we strongly recommend adding it to your every post. You can either drag a photo from your gallery or select from those you have already published previously (so you don't have to waste time looking for new images).
Step 3 - Choose prominent phrases that you want to be included in your post.
Step 4 - Or suggest a specific post topic for AI.
From November 2023 users can choose the subject that AI will be writing about - we do suggest using some of the keywords provided - just copy and paste some prominent terms suggested by Localo - but You can write about whatever subject you think is important to you.
Step 5 - Here you will have a preview of your post.
Step 6 - Call To Action button - you can choose from six options:
Step 7 - Schedule or publish your post right now.
Here is the section where you choose the time to send your freshly prepared post for publication - by pressing calendar you can choose your own date and time or use one of the suggestions above.
And it was the last part of this journey!
3 - How to create posts manually or automatically with Localo AI✨
3.1. Create posts manually
You can write your own post from scratch while keeping full control over your published content.
Step 1 - Simply go to the Posts tab.
Step 2 - Click Create post.
Step 3 - Enter your content (including text, image, and link).
Once your post is ready, you can publish it immediately or schedule it for later, as explained in the previous section.
When scheduling, you can manually select the date and time, or let the Localo Algorithm automatically choose the best moment for maximum visibility.
3.2. Create posts automatically with Localo AI ✨
Don’t have time to write posts from scratch? Let Localo AI handle it for you!
You can either write your post manually or let our smart tool create it in seconds.
Simply pick a topic from AI-generated suggestions tailored to your business, and Localo AI will write and publish your post automatically, saving you time while keeping your profile active.
Why use it?
Localo AI already knows your business, keywords, and competitors. It suggests the most relevant topics and the best posting times to help you stay visible and attract more local customers.
Localo AI’s ready-made post ideas save time and solve 3 main marketing challenges:
✅ Always have fresh ideas: No more wondering what to post next.
✅ Perfect timing: Localo automatically selects the best time to publish.
✅ Save time: Automate your posts and focus on growing your business.
How to try it:
Step 1 - Go to the Posts tab.
Step 2 - Pick a topic to create and publish posts in seconds (Photo).
Step 3 - Review or edit it if needed : then publish or schedule it in one click.
🚀 Try automatic post creation with Localo AI and see how easy content marketing can be!
4 - How does Calendar view of all posts look like?
In Localo you can monitor every published or scheduled photo in one place:
1 - All of your posts (planned, as well as published)
2 - Scheduled posts
3 - Already published posts
4 - Posting calendar: on the right will display all your previous and scheduled posts - publication is marked with a green dot and the scheduled post will be marked with a blue dot
It is worth to think about your posts as a way to generate interaction between your GBP and your users. More interaction you are able to generate, the is better for your business in all ways, firstly: your are creating more prominence in google search, secondly: you do interact with your potential client.
5 – How Does Localo AI Keep Your Tone of Voice?
Localo AI doesn’t just generate content—it generates content that sounds like you.
When writing posts, business descriptions, or review replies, the AI takes into account your preferred tone of communication, your business type, and your industry-specific vocabulary to create content that aligns with your brand’s personality.
You’ll notice that the suggestions:
Avoid generic, robotic phrasing
Use approachable, clear language
Match the level of formality that fits your business
Are focused on action, not fluff
You’re also in full control. You can define exactly how you want the AI to write for you by customizing Tone of Voice settings in your profile.
Accessing Tone of Voice settings:
Writing your own Tone of Voice instructions:
Whether you’re a solo freelancer or managing a large agency account, this feature helps you scale content creation without losing your voice.
Localo’s AI follows your lead—so everything stays true to your brand.
Do you have more questions?
Contact us via in-app chat.