After reading this article, you will know:
— How to find out which keywords you are already ranking for?
— What are the best types of keywords to be used in Localo - for the best results?
1—How to find out which keywords you are already ranking for?
Google offers the ability to display keywords that have been used to find your business and generated the most “clicks”.
1. Step one
Once you have logged into your Google account that supports your GBP - just search for your business and the access panel will be displayed in the web browser's main view (1)
1.1.2. The new window will display with "Performance" tab.
1.1.3. After clicking that, you will see a new window with the details regarding your keywords and the traffic that has been generated by them. (4)
1.2.1. Second Way.
1.2.2. Go to the performance
1.2.3. Next step will be to scroll down to see the keywords and their performance (5).
2—What are the best types of keywords to be used in Localo to achieve the best results?
The bottom line is to consider how your customers are searching for the service or goods that you are offering.
To archive, the best results, follow those few simple rules:
2.1 Don't use your business name or brand.
It is not what you are aiming for - to be visible and generate traffic for your brand (business name). If someone knows your brand and has already searched for your company using your business name, you are already the winner - because that will take them directly to your Bussines Profile.
2.2 Use your city or region name instead of "near me".
When you are creating the search in Google maps - on 9/10 occasions will know your location - if the location is unknown Google will search the piece of map that is displayed. It is much more efficient and useful instead if "near me" to use the city name, district, or any other description of the area.
Examples of good keywords
Example of bad keywords
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