After reading this article, you will know:
— How does Localo calculate your current position?
— How to read results from your position?
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More info bellow.
1 - How does Localo calculate your current position?
Data in Localo is collected on an ongoing basis (live) each time user is creating a query for a keyword.
Each point with a number represents the position in Google Maps search results of your chosen profile under chosen keyword at the specific geographic locations.
You can think about each location as about a person standing with a "mobile phone" at every specified point and making a search on device in Google Maps for a keyword that you have created a query for. Number (in circle) represents position of the company that been chosen at the beginning in search results
The number assigned to every circle it is a position under which your business/company came out in the search results at the location marked on the map.
2 - How to read results from your position?
We count the average position on the whole grid for each of the found companies - google business profile (yours and your competitors)
Then we sort the companies by the average position obtained from the grid above
Then sort the list - in which place in this sorted list, your company is located, It is a position number that we present as your position on the grid.
Example:
5 different companies
1. company average (mathematical) position on the map is 4.0
2. company average position on the map is 6.3
3. company average position on the map is 12.2
4. company average position on the map is 13.4
5. company average position on the map is 13.9
In our list :
The first company will have a number 1
Second company number 2
and third number 3
Please note that in some circumstances, the area and number of checked locations might change - it is normal that position can fluctuate.
Once your "Pin" (location) will gain prominence the area of influence might grow as well, which will result in a change in the number of locations checked.
In search results, long term trend is more representative than one-off fluctuations.
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