Localo

After reading this article, you will know:

— How does Localo calculate your current position?

— How to read results from your position?

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1 - How does Localo calculate your current position?

Data in Localo is collected on an ongoing basis (live) each time user is creating a query for a keyword. 

Each point with a number represents the position of your company/business archives under chosen keywords at the specific locations.  

You can think about each location as about a person standing with a mobile phone at every specified point and making a search on his/her device in Google Maps for a keyword that you have created a query for.  

The number assigned to every circle it is a position under which your business/company came out in the search results at the location marked on the map. 

2 - How to read results from your position?

We count the average position on the whole grid for each of the found companies - google business profile (yours and your competitors)

Then we sort the companies by the average position obtained from the grid above

Then sort the list - in which place in this sorted list, your company is located, It is a position number that we present as your position on the grid. Example:

1. We count the average position on the whole grid for each of the found companies - google business profile (yours and your competitors)
2. Then we sort the companies by the average position obtained from the grid above 
3. Then sort the list - in which place in this sorted list, your company is located, It is a position number that we present as your position on the grid. Example:

3 different companies ﻿ ﻿1. company average position on the map is 7 ﻿2. company average position on the map is 13. 3. company average position on the map is 22 ﻿ ﻿In our list : ﻿ ﻿The first company will have a number 1 ﻿Second company number 2 ﻿and third number 3 ﻿ ﻿But it does not mean that the average position on the map is 1,2,3 ...

Please note that in some circumstances the area and number of checked locations might change. 

Once your "Pin" (location) will gain prominence the area of influence might grow as well, which will result in a change in the number of locations checked.  

What this might mean, is that...  even when your position grows - the average number (because is based on the increased number of locations) can go down. 

A situation like that will take place when you started with a very weak profile - and see lots of improvement in a very short time. 