The Localo course is a free online training course aimed at local business owners, freelancers and SEO agencies. It helps you understand the key aspects of visibility in local search results.
Who is this course for?
for anyone looking for verified information.
The training is designed for both local business owners who want to attract new customers and increase the visibility of their business in Google's local search results - as well as those in the SEO industry discovering the field
What does the Localo course include?
Participants receive full, free access to learning materials. For completing the course, you can receive a certificate and digital badges to add to your portfolio or LinkedIn profile.
Upon completion of the training, participants will know:
How to optimise your Google Business Profile (GBP).
How to effectively manage customer reviews and build your company's reputation.
How to analyse a company's online presence and track keyword positions.
How to conduct an effective local SEO audit.
How to use Localo's tools - from automating activities to monitoring statistics and creating a custom website for your business.
Course localo.com/local-seo-course
What is the course about?
The training explains step by step the most important elements of local visibility – from the configuration and optimization of the Google Business Profile (GBP), through effective review management, to building your own website and monitoring the position of phrases.
How to learn?
Join Facebook groups led by Sebastian.
Read articles on localo.com
Enjoy educational content in the Localo app.
Start your free course at localo.com/local-seo-course.
Structure
Ultimately, the course consists of 9 modules, of which 3 are currently available:
Module 1:Basics of the local SEO ecosystem – search intent, personalization, and visibility in Google Maps.
Module 2:In-depth Google Business Profile optimization and management.
Module 3:The importance and creation of an effective GBP related website.
Each module includes:
Video lessons,
Articles and transcripts,
Data sources and examples,
Practical tasks and key conclusions to implement immediately,
Recommended further materials on the Localo blog.
For completing each module, you earn a digital badge, and after completing the entire course, you earn a certificate that you can display in your portfolio or on LinkedIn.
If you have any questions or comments, please write:[email protected].
Language versions
Available: English
In preparation: Polish
Planned: French, German and others (currently the course is in English only)
What is the course NOT?
This is not a general SEO training course – the course is entirely dedicated toSEO local, strategies and tools that help local businesses acquire customers through Google and Google Maps.
General aspects and how to seek information.
Local SEO is a technique to improve the visibility of a business in search engine results for users searching for products or services in a specific location, "local intent".
What is local SEO?
Local SEO is an optimisation and marketing effort to increase a company's visibility in the results of local search engines and maps, especially Google. This includes both the optimisation of the website and the company's profile on Google Business Profile.
Key factors of local performance
Local positions are influenced by relevance (how well the content and profile match the query), distance (distance from the user) and recognition (popularity and number of reviews). Customer reviews, consistent contact details, company address and the validity of the entry in Google Bing Apple maps are also important.
Have more questions?
Contact us via in-app chat.