Google Business Profile (GBP) is a free tool from Google that allows businesses to manage how they appear in local search results - especially on Google Maps and Google Search. Whether someone is searching for a pet grooming shop nearby or looking for SEO services, having an accurate and optimized GBP makes it easier for customers to discover, learn about, and contact your business.
1 - Why It Matters
When your business is listed on Google Business Profile, you control the most visible and influential part of your online presence - how your business shows up when people search for it locally. This includes your:
Business name, address, and phone number (NAP)
Opening hours
Customer reviews and ratings
Photos and videos
Website link and directions
Services or products offered
For small business owners, a well-maintained GBP increases foot traffic and bookings. For local SEO freelancers and specialists, it’s the foundation for improving local search rankings and demonstrating SEO success to clients.
2 - What You Can Do With GBP
Get found in local search results: Appear when customers search terms like “hair salon near me” or “best plumber in [city].”
Manage your reputation: Reply to customer reviews and post updates or special offers.
Drive actions: Encourage direct calls, website visits, or route requests—right from search results.
3 - How Localo Helps You Optimize Your GBP
With Localo, managing your Google Business Profile becomes easy - even if you’ve never done SEO before. The platform provides automated tasks and recommendations tailored to your business, such as which keywords to focus on, what updates to publish, and how to outperform local competitors.
You’ll get alerts about missing information, optimization opportunities, and even competitor actions that could impact your rankings. From one intuitive dashboard, you can update multiple GBPs, schedule posts, track performance, and respond to reviews - saving hours each week while improving your visibility on Google.
Pro Tip
Google prioritizes businesses that actively manage and optimize their GBP. That means adding regular updates, responding to reviews, and keeping your information accurate and complete.
With Localo, you don’t need to guess what to update or when. We automate these steps so your GBP stays optimized - without needing to be an SEO expert.
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