1 - What is LocalBusiness Schema

Imagine that your website is a book and Google is a reader who wants to find specific information quickly. Schema Local Business is like the table of contents and indexes in that book, making it easier for the reader to navigate and understand what is being discussed.

Technically, Schema is a collection of standard “labels” that you add to the HTML code of a page. These labels are invisible to ordinary users, but search engines like Google can “read” and understand them.

In other words, Schema Local Business is a special type of schema that focuses on information relevant to local businesses in language that Google understands and adapts to its requirements. Schema Local Business is like a business card for your company in a language that Google understands.

The more detailed information you provide with a schema, the better Google will understand your business and the better chance it will show it to potential customers.

To sum up:

Local Business schema is a powerful tool that can significantly improve your company's visibility in search results. Its implementation is especially important for small and medium-sized businesses, for which local search is a major source of traffic and potential customers.

2 - Where to find it and how to generate it?

LocalBusiness Schema - as an excellent option for adding additional information for search engines, is available to everyone for free in the basic version (on localo.com) and for localo subscribers in a Javascript version for automatic updates

Find your company:

Copy the contents of the window:

Implement on the page in the <head> section.

3 - How to implement Local business schema markup

You can use any Header Footer Code Manager Plugin for implementation and add a new snippet.

You can also implement manual code into the <head> section - example below:

Before publishing, it is a good idea to verify that the code is generated correctly:

How to verify it (optional) https://validator.schema.org/

4 - Why is Schema Local Business important?

It is the connection between Google's business card and your site:

Schema acts as a “bridge” between your site and Google My Business card. Google sees that both of these platforms represent the same company, which reinforces their authority and positively affects local ranking. It's as if you are confirming your identity with two independent sources.

This is one of the free and most important technical aspects of generating information for Google.

Some people think that Schema is a “trifle” that doesn't matter much. They focus on other aspects of SEO, such as links or content, and treat Schema lightly. They don't see a direct link between Schema and an increase in site traffic or customer numbers - which is heavily documented and offers many options.

Local Schema is just one of the many types of structured data that are available:

https://developers.google.com/search/docs/appearance/structured-data/local-business <- I encourage you to get to know

Have more questions for us?